Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world. Cocacola marketing plan coca cola the coca cola company. Giant soft drink company coca cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. Cola company is a beverage company that is publicly listed on the new york stock exchange. The one brand global marketing strategy brings together cocacola, cocacola lightdiet cocacola, cocacola zero and cocacola life under the. The marketing plan also covers the current position of the business, its target market and a set of marketing tools or marketing mix that business will use to achieve marketing objectives. The product is controlled by the cocacola company, a. The goals of the cocacola company are very straight and specific, which. History has shown that the cocacola company has touched so many lives since world war ii retroplanet2008.
They are able to satisfy the needs of all their consumers and make their experiences with coca cola better. Coca cola marketing strategies free download as word doc. It produces nonalcoholic concentrates and syrups and is headquartered in atlanta, georgia bell, 2004. Introduction cocacola, or coke, is a carbonated soft drink manufactured by the cocacola company. Because of this, coca cola has come up with long term objectives.
Developing marketing plan for soft drink term paper. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by john stith pemberton and was bought out by businessman asa griggs candler, whose marketing tactics led cocacola to its dominance of the world softdrink market throughout the. The pepsi makes defense strategies so that it can maintain its position in the market. Social factors have been carefully considered in the companys marketing plan. Today, the company is the worlds leading manufacturer in the beverage industry, operating globally in more than 200 countries with its.
Pdf coco cola marketing strategy and market plan ekin duran. Pdf strategic marketing plan for cocacola 2016 researchgate. Cola japan has formulated the 2030 packaging vision see page 20 and is currently in the planning process. I am pleased to report that even as we transformed many aspects of our business, our approach of creating value for all of our stakeholders continued. How to be productive at home from a remote work veteran. Coca cola is one of the most leading company in soft drink beverage industry. Marketing plan for coca cola company by tuf students. However, to examine the ways in which the cocacola company has used marketing strategies to grow in the overseas.
Because of this, cocacola has come up with long term objectives. The marketing strategy of coca cola is a mix of three important elements affordable prices, worldwide accessibility and great consumer connection. The coca cola company manufactures and sells more than 400 brands of products across the world, making it the leading company in terms of market shares, which are at least. It is one of the top companies of the world and has remained as the number 1. The marketing plan of powerade structure are executive summary current market situation, swot analysis objective and issues marketing strategy, action programmes budgets and controls incorporating to developed marketing plan for cocacola. In good company the theme of this years report, in good.
Introduction to coca cola the cocacola company was first established in 1886 by dr john styth pemberton. As a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. The report puts light on the financial growth of the company due to these strategies. The coca cola company market plan marketing plan for a coca cola company analysis of company situation. Discussion and analysis of the marketing strategy of coke. The cocacola company has successfully developed products to please the 21st centurys healthconscious consumer with brands like cocacola zero their best selling brand in. The cocacola company operated as an independent, local business until it merged. Heres how cocacola keeps its marketing strategy focused. The international empire of coca cola spans more than 200 countries. How the company is able to maintain the edge over its peers. Coca cola integrated marketing communications published on march 11, 2015 march 11, 2015 206 likes 11 comments. Environmental analysis pest analysis is valuable while analyzing external environment where a business is conducted.
Cocacola company is one of the fastest growing multinational enterprises in nigeria. An executive summary of cocacolas marketing plan kibin. You need to draw all possible marketing objectives to achieve every business goals. The cocacola company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. Ceo james quincey said, the brand cocacola will always be the heart and soul of.
We have done a study on cocacola company with the aim to learn about the efferent marketing prospects in pakistan and our selected product is coca cola. The company has a large product portfolio of sparkling and still beverages. Company background the cocacola company is a beverage company that incorporated on september 5, 1919. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. Marketing history market research in the beginning. Coca cola marketing strategies pepsi co coca cola scribd. The company runs a franchised system of distribution dating since 1889. Partners cocacola aims at maintaining a loyal relation with the partners and till date there is. Discussion and analysis of the marketing strategy of coke zero in the us market robert sarich, riasat zaman, and chinmoy misra coke zero 375ml cans as sold in vending machines were launched in the us market in 2005, as a sugarfree version of cocacola that maintains the same taste.
This report looks at various marketing techniques used by coca cola to become one of the best known brands of the world. They use the advertisements as one of the most important promotional tools. With our large number of brands, employees, and communities, there is always a new story at the coca cola company. Consequently it is seeking the help of polianitis marketing company pty ltd to develop a profession. The cocacola company is one of the largest manufacturers, distributors and. This stepbystep guide covers all aspects of the marketing plan with a cocacola example. The marketing research done by the company before the final product, this factor is kept to be checked in the initial phase. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states.
It only produces syrup concentrates, which it then sells to different bottlers internationally. The cocacola company has operations in over 200 countries worldwide. It all started years ago, in 1886, when a confederate colonel in the civil war, john pemberton, wanted to create his own version of coca wine cola with alcohol and cocaine and sent his nephew lewis newman to conduct a market research with the samples to a local pharmacy jacobs pharmacy. The cocacola system launches a new business plan across. Cola company announced a global plan for realizing a world without waste. Presentation marketing plan of pepsi pepsi the coca. The coca cola brand is globally valued and recognized. In pakistan pepsi is the market leader and coca cola is its competitor. In global terms, japan has a high packaging recycling rate, but there is one problem the whole. But globally coca cola is pioneer and pepsi is follower. Consequently it is seeking the help of polianitis marketing company pty ltd to develop a professional marketing plan which will help the business achieve its objectives more effectively and efficiently, and inevitably regain.
Cola is also committed to providing transparent information about its drinks. The cocacola company is a mass company with many marketing channels. The objective of this report is to investigate the strategic plan of coca cola in the business world, and recommend the plan that would increase the company sales and revenues. If you continue browsing the site, you agree to the use of cookies on this website. Marketing plan coco cola executive summary giant soft drink company coca cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. The bottling companies are locally owned and operated by independent business people who are authorized to sell products of the cocacola company. The coca cola corporation is defined to be the most well known trade mark in the world, and it is justly so. Along with advertisement they also use other promotional tools. Across the island of ireland, we were the first company to introduce colourcoded nutritional information on the front of our packs, giving consumers an easytounderstand overview of the ingredients in our drinks, at a glance. This paper will critically analyze the strategic plan for cocacola company. This report is all about to show a marketing plan for nikes products. An evaluation of marketing strategies undertaken by coca. Identifying market segments andtargets formarketing. Coca cola strategic plan to explore a strategic plan of an organization, there is a need to evaluate its current strategic position.
Cocacola in 2015 matt curd matt curd page 1 marketing plan. The cocacola brand is globally valued and recognized. Coca cola owns over 400 brands that appeal to many different people all throughout the world. It contributes to the highest sales of soft drinks globally. Download 12page marketing plan on marketing plan for cocacola 2020. Syed shahmeer hassan bba v strong vs weak pepsi and coca cola are strong competitors. Today the cocacola company is a conglomerate focused on beverage manufacture, retail and marketing. Identifying market segments and targets for marketing strategy plan of cocacola company in.
Focuseconomics consensus forecast reports, cocacola can reliably create internal business plans, but also external countrylevel plans in conjunction with their bottling partners. This video is about cocacolas marketing campaign strategy. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. Most famously the female sale increase from diet cokes tv adverts in the 90s. Cocacola marketing plan the coca cola company coca cola. The cocacola company offers full transparency about diversity and inclusion, corporate governance and more. Cocacolas headquarters are in atlanta, georgia, in america.
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